„What took you so long?“

In July 2018, the futuristic 007 ELEMENTS James Bond Installation opened its doors right inside the peak of Gaislachkogl at 3048 meters above sea level. The building was designed by ice Q architect Johann Obermoser, the fabulous interior created by Bond Art Director Neal Callow. "What took you so long?", asks Christoph Waltz our author. She totally agrees with him: It was long overdue to indulge ourselves in a real Bond backdrop.

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007 is even for mums a reason to give in

I mainly grew up without a TV. My mother was convinced that books would tell better stories and nature would provide better pictures. Fortunately she had a soft spot for Sean Connery and therefore she made an exception for James Bond films.

 

I was probably sitting in front of the 007 movie with my mouth open all the time. The villains had white cats, golden pistols and glittering steel braces. Fights and chases took place on the water of Venice, the pyramids of El Giza or the Golden Gate Bridge – and then, (many many) years later, in a superb place that I know very well and now represents a new Hollywood Summit.

Intraterrestrial Setting

Dennis Gassner as production designer was commissioned by director Sam Mendes to find a hot and a cool shooting location for Spectre. Mendes is particularly fond of symmetric elements in terms of design and film composition.

When Gassner discovered the ice Q – this clearly designed, cubic building at the 3048 meter high Gaislachkogl summit – he had found the perfect Hollywood-like Alpine scenery. In 2015, a 500-member Hollywood crew settled down in Sölden. The rear Ötztal valley became a new 007 filming location – of course, everything was top secret.

The fact that – in addition to the ice Q – another Bond highlight will move into the peak of Gaislachkogl was not a secret. 007 ELEMENTS is a cinematic adventure world offering myriad futurist experiences for all senses, that have been integrated right into the mountain by ice Q architect Johann Obermoser. It is a truly archaic building made of concrete, steel and glass with a permanent temperature of +1° Celsius in order not to influence the permafrost soil. You better dress warmly when you enter the big black steel door that gives access to a film-like scenery containing varied cubic rooms connected to each other.

Edged, creative, rich in contrasts

Anyone who has a weakness for architecture will be captivated by this outstanding building and its nine chambers: the edges – just like the surrounding rocks – contrast with the round and cool elements. The Bond highlights literally explode in the dark before you suddenly reach the light again, almost floating above the steep slope that overlooks the Glacier Road which was shown in the wild chase on the screen shortly before (by the way: the car tires for the snow scenes were spiked by hand – 1500 spikes …).

In terms of stage setting it quickly becomes apparent that Hollywood was a part of the production. The installations by EON Productions and MGM (Metro-Goldwyn-Mayer Studios) are truly awesome – they are based on a concept by Neal Callow, who worked as an art director on four 007 movies, and Tino Schaedler, chief designer at the international creative agency Optimist Inc.

Behind the scenes & Q’s gadgets

Director Sam Mendes welcomes you to Room 1, he talks about his time in Sölden and explains the filmic background. Behind-the-scenes details about the origins of the Bond Worlds are a recurring theme also in the following rooms. You get to know bizarre things about the film shooting, the production’s immense dimensions and the visionary nature of producer Broccoli and production designer Sir Ken Adam.

 

I don’t want to lead you through the single exhibition rooms, you should really enjoy this walk yourself. But I can mention a few things: it will be a dramatic and explosive experience, light and dark, narrative and visual. And it will be digitally interactive: the Tech Lab is incredibly fun – welcome to the future! You follow the movements of your own scanned forearm and control the screen with 3D movements in the air. You will also remember the original gadgets of fantastic Q, you can try and test a variety of things on and off screen: the eponymous Golden Gun (1974) as well as the ski pole rifle from The Spy Who Loved Me (1977) and many more.

And what comes next?

One of the most awe-inspiring views and outlooks: a surprisingly open space offering dreamlike vistas of the Ötztal Alps. In front of it – floating in the air – you’ll see many single parts of Bond’s aircraft which played the main role in the Spectre wild mountain chase down the winding glacier road and the snow-covered slopes … and through the hay barn.

 

For anyone who has the slightest predilection for Bond, a visit to 007 ELEMENTS in Sölden is an absolute must-do mission – even Christoph Waltz is already waiting in the gun-shaped entrance area, wondering “What took you so long?”

More about 007 ELEMENTS

Opening hours Tickets & vouchers Location All about 007 ELEMENTS On the culinary scent of James Bond

This article was originally published in July 2018 and was updated on May 28, 2026.

Author

Sissi Pärsch

… is a freelance journalist writing for several magazine like “BIKE” and “Bergwelten” (in German) – therefore she is a regular guest in Ötztal. “Something I can tell you about Ötztal: it is 67 kilometers long, ascending from its entrance to the rear end with its majestic mountain peaks above 3000 meters altitude. And this valley will never stop surprising me with new and spectacular insights and outlooks.”